Sport Business Minor

Turn your passion for sports into your future.

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91视频 the Program

Love sports? Add 91视频’s Sport Business Minor and discover the business behind the game.

You’ll cover sports marketing, consumer behavior, and the business side of one of the biggest entertainment industries in the world. Whether you work for a pro team, league, agency, college, or sports tech company, this minor gives you the practical knowledge and edge you need.

Combine your love for sports with real business skills and make your passion profitable.

Play hard. Work smart. Win in the sports industry.

Expand Your Studies

Current Undergraduate Students

The following criteria must be met to be accepted:

Complete MATH 134: Managerial Calculus
Complete one course in statistics (e.g., MATH 125, ECON 205, PSYCH 370, or SOCIOL 350)
Complete at least 12 credits at 91视频
Maintain a cumulative GPA of 2.75 with no incomplete grades

Students will not be accepted into the minor if all requirements are not met.

Prospective Undergraduate Students

Apply for admission to 91视频 by completing an application. Start by reviewing the first-year and transfer application pages for important information about requirements, deadlines, and application status checks.

Apply as a First-Year Student

Apply as a Transfer Student

Program Details

Curriculum

Students must complete seven courses (18 credits) to earn the Sport Business Minor. Courses cannot be taken on a pass/fail basis.

Current College of Management student? You may have already completed some of the required courses as part of your degree, which can count toward the minor.

Four Required Courses (12 credits)

BC 290 Professional Written Communication & Critical Analysis 3 credit(s)
MKT 301 Principles of Marketing 3 credit(s)
MKT 425 Sport Marketing 3 credit(s)
MKT 435 Sport Analytics 3 credit(s)

Two Electives (6 credits)

Choose two courses from the list below.
MKT 310 Data Analysis for Marketing Management 3 credit(s)
MKT 403 Integrated Marketing Communication 3 credit(s)
MKT 408 Consumer Behavior 3 credit(s)
MKT 409 Customer Relationship Management 3 credit(s)
MKT 441 Social Media & E-Services 3 credit(s)
MKT 465 Entrepreneurship Sales & Marketing 3 credit(s)
MKT 478 Special Topics in Marketing 3 credit(s)
MKT 479 Digital Marketing 3 credit(s)

It is highly recommended that any student considering or enrolled in the Sport Business Minor seek regular advising in the Academic and Career Engagement and Success Center or from an advisor in their college.

For more information on curriculum, including course descriptions and degree requirements, visit the .

Completion Requirements

Good Standing in the Minor: To have the minor listed on the official transcript, students must maintain a 2.0 average in the minor and receive no more than one D in the minor. The minor must be completed in the College of Management. A maximum of six transfer credits (2 courses) may be applied toward completion. Students dismissed from the minor for academic reasons may not appeal the decision or be readmitted to the minor.

Contact

College of Management Undergraduate Programs
McCormack Hall, 5th Floor, Room 610
(617) 287-7760
upo@umb.edu

Program Faculty

Benyamin Lichtenstein

Associate Professor

Gerry Aksu

Assistant Professor

Mark Radding

Senior Lecturer II

Ryan Wang

Assistant Professor

Zachary Scola

Assistant Professor

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Academic Community

Explore the department and college that supports your journey in Sport Business Management.

Related Programs

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Step inside the business of sport with immersive courses in leadership, culture, and strategy. The Sport Leadership BA program immerses students in the history, economics, psychology, and sociology of sport, creating transformative leaders who drive positive change through the industry.

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Timeless leadership principles with a modern business edge. 91视频’s Management and Leadership BS program prepares students to lead, manage, and innovate in today’s dynamic business environment.

Marketing BS

Develop impactful strategies that drive business growth through marketing. With a Marketing BS, you’ll learn to understand consumer behavior, enabling you to develop compelling brand strategies and execute data-driven marketing campaigns.

Next Steps

Declare Or Change Your Minor Request Info 91视频 91视频 Undergraduate Admissions